The program will be a 3 month collaboration between the product inventors and their bespoke IESE MBA team. The work-packages will be decided collaboratively within the project teams and will look to meet individual bespoke needs of the companies/projects. Some examples include:
- Market analysis – Who should the target market be? How big is the market? What is the competitive landscape?
- Strategy analysis – How can we reach the target consumer? How can we differentiate ourselves in order to compete in the market? How should the company position itself in order to continue to stay ahead?
- Gap analysis – Who and what do we need in order to fulfil the competitive strategy?
- Commercial validation
- Customer engagement
The program will be supported by a series of Saturday workshops that aim to deliver some startup-specific skills to both the teams and entrepreneurs. These will be targeted based on predicted and arising skills gaps.
An indicative program schedule and example workshops are shown below:
|Program Pre-Launch with Scientists||September 10th|
|Meet and Greet, participants and students||September 20th|
|Program Launch: Present Program Deliverables, Pitch Outline||September 30th|
|Workshop 1: Market Identification||October 10th|
|Founder Circle: Co-Founder Alignment||October 15th|
|Workshop 2: Product Validation||October 30th|
|Founder Circle: Cash & Financing||November 5th|
|Workshop 3: IP Content & Legal Considerations||November 10th|
|Founder Circle: Equity & Valuation||November 15th|
|Pitch Preparation||November 20th|
|Demo Day – Pitch to Investors||November 26th|
|Exit Interviews & Evaluation||December 3rd|
*Dates are indicative for example purposes and will change according to the program.