The program

The programme

The program will be a 3 month collaboration between the product inventors and their bespoke IESE MBA team. The work-packages will be decided collaboratively within the project teams and will look to meet individual bespoke needs of the companies/projects. Some examples include:

  • Market analysis – Who should the target market be? How big is the market? What is the competitive landscape?
  • Strategy analysis – How can we reach the target consumer? How can we differentiate ourselves in order to compete in the market? How should the company position itself in order to continue to stay ahead?
  • Gap analysis – Who and what do we need in order to fulfil the competitive strategy?
  • Commercial validation
  • Customer engagement

The program will be supported by a series of Saturday workshops that aim to deliver some startup-specific skills to both the teams and entrepreneurs. These will be targeted based on predicted and arising skills gaps.

An indicative program schedule and example workshops are shown below:

Activity Dates*
Program Pre-Launch with Scientists September 10th
Meet and Greet, participants and students September 20th 
Program Launch: Present Program Deliverables, Pitch Outline  September 30th 
Workshop 1: Market Identification October 10th 
Founder Circle: Co-Founder Alignment October 15th 
Workshop 2: Product Validation October 30th 
Founder Circle: Cash & Financing November 5th 
Workshop 3: IP Content & Legal Considerations November 10th 
Founder Circle: Equity & Valuation November 15th 
Pitch Preparation November 20th 
Demo Day – Pitch to Investors November 26th
Exit Interviews & Evaluation December 3rd

*Dates are indicative for example purposes and will change according to the program.

Programme 1

How do the teams work?