BTTG Recognised by AACSB as an “Innovtion That Inspires”
The Barcelona Technology Transfer Group was recognised by AACSB as a champion of change in the business education landscape with the 2020 Innovations That Inspire Challenge. We are very proud to continue leading the charge of bringing impactful innovation to market!
Bettair Cities is a multi-award winning, deep-tech start-up labelled with positive environmental impact. Located in Barcelona, their aim is to significantly improve the quality of life of citizens across the globe by monitoring air and noise pollution in urban spaces with high accuracy on a previously unimaginable scale. Thanks to the unique insights provided by their large-scale deployment of accurate sensors, for the first time, cities are able to take effective mitigation actions, and consequently reduce air pollution.
The novelty of their incredible technology lies on the combination of custom electronics, a well-though mechanical design and post-processing algorithms based on artificial intelligence techniques. Their methodology allows them to provide precise measurements of air pollutants (including NO2, O3, SO2 and Particulate Matters among others) with an accuracy similar to the expensive traditional equipment but a fraction of the cost, 30 times cheaper, and not requiring any maintenance.
The BTTG team researched customer validation for the platform’s primary target customer, city councils, in order to enhance the technology, and define the customer requirements, business model and pricing strategy.
Mitiga Solutions is a spin-off of the Barcelona Supercomputing Center, a world renowned institution with over two decades of experience in developing and implementing models in the fields of geophysics, volcanology and atmospheric science.
Mitiga’s main focus is to develop and commercialize solutions capable to evaluate and manage volcanic hazards, helping clients across multiple industries to improve their risk management.
Atmospheric dispersion of hazardous substances (e.g. volcanic ash) influences many economic markets and poses a variety of problems to the aviation industry. The presence of airborne volcanic ash at low and jet-cruise atmospheric levels compromises the safety of aircraft operations and forces re-routing of aircraft to prevent encounters with volcanic ash clouds. Past volcanic events have shown the difficulty to access to atmospheric hazard dispersal information useful for Air Traffic Management (ATM).
During the BTTG program, Mitiga sought to validate and refine the go to market strategies for three different potential client types: airlines, insurance companies and engine manufacturers.
Virtual Bodyworks specializes in immersive virtual reality with applications in medical and psychological rehabilitation. The company was founded by world renowned scientists in VR and it offers products that integrate a unique combination of computer science engineering, neuroscience and psychology.
One of its key products is VRESPECT.ME. This application lets aggressors feel like a victim on the receiving end of aggression through immersive virtual reality and embodiment, i.e. the aggressor will see, hear and feel how it is to be attacked by him or herself. This virtual experience has been specifically designed to help aggressors develop empathy and improve social behavior. VRESPECT.ME is a powerful tool for behavioral therapy professionals in for example prisons and clinics.
Next to VRESPECT.ME, Virtual Bodyworks offers several other products in the rehabilitation field and it foresees many other exciting VR applications in the future. The BTTG team helped Virtual Bodyworks to identify these areas of opportunity and to develop a go-to-market strategy. Subsequently, the leader of the BTTG team Charlie Pearmund has been hired by Virtual Bodyworks as Chief Business Officer to implement this strategy.
The global plant-based meat substitutes market is experiencing an exponential growth. Novameat developed and patented a novel micro-extrusion technology that allows them to develop and commercialize 3D-printable plant-based edible formulations for food printing applications (in the form of food-inks), and plant-based meat analogues (as finished products). These products create great value to the current alternatives and could be commercialized, in combination with a food 3D printer, to both restaurants, hospitals, research centers and retail.
Novameat have already started making headlines for their innovative technology.