The programme is a 2+ month collaboration between the product inventors and their bespoke IESE MBA team.
The programme strives to help accelerate new technology into the market, give MBAs experience working in a startup environment, and foster relationships between IESE, MBA students, R&D centres and the local startup ecosystem.
Specifically, the programme’s main objectives are the following:
- To help accelerate innovative new technology into the market, giving it the best chance for sustainable success and therefore for making a positive impact on society and technological progress
- To give MBAs first-hand experience of working within a startup environment, providing an invaluable training experience by complementing the project with workshops, mentorship and access to the know-how of subject matter experts from across relevant industries
- To generate fruitful and lasting relationships between IESE, its MBA students, R&D centres and the local startup ecosystem